(Item No. D-8) ULTIMATE Concentrate 8-oz: The ULTIMATE is by far the most popular of the three versions of Willard's Water with our customers. It is also the one Dr. Willard told us he regarded as the best, and is far and away more popular with users than either the Clear or Dark versions are.
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(Item No. D-8) ULTIMATE Concentrate 8-oz: This 8-oz Bottle makes 8 gallons (typical 30 day supply) of the product as it is normally mixed for use (1 ounce to 1 gallon of water).
ULTIMATE, CLEAR, or Dark? The ULTIMATE is by far the most popular of the three versions. It is also the one Dr. Willard told us he regarded as the best.
Recent studies (as of December 2011) have found that the Ultimate performs as well or better on plants' nutrient absorption rates than either the Clear or Dark versions when diluted 4 to 8 TIMES more than those weaker versions. In other words, the Ultimate seems to be about 4 to 8 TIMES more effective.
Tests comparing the performance of the three versions on people led one researcher to summarize the differences by saying the Ultimate is so much better "it's not even in the same universe as the Clear or Dark".
But different people have different preferences.
Reasons some people prefer the CLEAR: People who are sensitive to “just about anything and everything” generally start out with the CLEAR, since there is “less in it to react to” without the minerals that are in the Ultimate and the Dark. If using it in one's eyes, Dr. Willard suggested the CLEAR, since hypothetically if the nutrients in the ULTIMATE or Dark came out of solution, they might be a larger particle than would be desirable in your eyes. We have never heard of this happening, but better to be cautious. (There is nothing harmful in the ULTIMATE or Dark... just a concern about any potential problem with the particle size.) And, some people just prefer the color of the CLEAR (basically colorless), since it “looks like normal water”. Others like the ULTIMATE because it does look different than normal water after it's mixed up for use… is a pale amber color similar to weak iced tea or weak apple juice, which makes it obvious to them if they’ve “mixed it up or not”. The ULTIMATE is quite dark in the concentrate but, as noted, is much lighter when mixed for use.
Reasons for ULTIMATE Preference: As previously stated, Dr. Willard regarded the ULTIMATE as the finest of his three formulations and most of our customers prefer the ULTIMATE. Why do people prefer the ULTIMATE? Some say they notice that they want the ULTIMATE more than the CLEAR, and think about wanting some more often than the CLEAR... in some cases going so far as to say they crave the ULTIMATE but don't crave the CLEAR. Many natural health experts say any craving often indicates the person with the craving has some sort of a mineral deficiency. Perhaps the minerals in the Ultimate may be the reason some people seem to crave it.
In summary, since Willard's Water is said to be a more efficient form of water, and Dr. Willard said the Ultimate is the best of the three, perhaps the Ultimate is simply an even more efficient form of that more efficient water!
For further details on their differences, see the article in our Information area on this site about ALL THREE Dr. Willard Waters Available Here. The DARK is weaker than either the CLEAR or the ULTIMATE, even when mixed at 2 ounces to a gallon as directed, instead of the one ounce to a gallon required for the CLEAR and the ULTIMATE.
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